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Investor Audience Development

 

Independent Coverage

Our team of financial writers will write high caliber financial content on your company each month, focusing on the most compelling aspects of your business. These engaging articles, presentations, and fact sheets are then distributed widely. Investors will engage in fact-driven, high-quality reporting while they are researching your peer and competitor stocks.

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Features and Benefits

  • Veteran financial journalists on staff with experience writing for publications like Investopedia, Forbes, About.com and others.
  • In-depth and original stories that provide investors with actionable information about your company and its value proposition.

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News and Disclosure Awareness

Your company’s existing corporate content and materials such as press releases and presentations are distributed to a wider audience, with additional commentary. These news items are distributed on the TDM Financial Network as well as on major financial portals and sent to targeted sections of the SECFilings.com database.

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Features and Benefits

  • Expose your existing corporate materials to new investor audiences, including investors and shareholders in publicly traded peers.
  • Receive in-depth reporting that shows where these materials were syndicated, how many views they received, and how many visitors opted for more information.

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Targeted Distribution

Your company’s independent coverage and repurposed company disclosures are distributed widely on major financial portals such as Yahoo Finance, Google Finance, Seeking Alpha, Worth, and MarketWatch. In addition, the stories are syndicated into peer and competitor news feeds to target investors while they are researching companies in your industry.

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Features and Benefits

  • Receive independent news coverage on Yahoo! Finance, Google Finance, SeekingAlpha and numerous other popular investor destinations.
  • Our targeted distribution network is constantly expanding with new outlets reached via web, e-mail, social media or other venues.

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TDM Financial Network Placement

Featured Articles and repurposed company disclosures are distributed via the TDM Financial network which includes SECFilings.com, TheOTCInvestor.com and BiotechStockTrader.com. In addition to placement on the sites, the stories are distributed via email to targeted active investors who have expressed interest in receiving news and analysis on companies such as yours. As investors request more information on your company, they become leads in an exclusive database.

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Features and Benefits

  • SECFilings.com is a leading destination for over 500,000 professional investors that wish to track regulatory filings made with the SEC.
  • TheOTCInvestor.com is a leading portal that provides information on over-the-counter and pink sheet equities that are uncovered by traditional media.

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Lead Generation Enabled

Every point of distribution includes a lead-enabled pathway for investors to request more information on your company. This allows conversion from passive interest to an engaged potential investor. The growing database of leads generated by the program is managed by TDM Financial on your behalf, or you can request the list to market to as you see fit.

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Features and Benefits

  • Capture potential investor leads from every piece of content released using proprietary lead generation technology.
  • Lead generation techniques include modal pop-ups, sidebar forms, landing pages, and many other techniques designed to drive measurable results.

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Lead Cultivation

Once an investor has expressed interest in your company via any of our lead-enabled pathways, they become a lead in your company exclusive database. TDM Financial manages this database on your behalf, sending strategic and targeted messages designed to further inform and engage them.

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Features and Benefits

  • Automatically follow-up with potential investor leads using proprietary lead generation technology by sending feature articles, repurposes and more.
  • Keep in contact with these leads over time to convert them from interested investors to engaged shareholders.

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Contact Management System

TDM Financial collects and  manages a database of your company’s stakeholders and then automatically keeps them updated with your latest press releases, SEC filings, featured articles and other information. We add new contacts, manage opt-outs and deliverability concerns. Your stakeholders continually receive updates on news, milestones and events. Web form elements can also be provided to allow new contacts to sign up on your corporate website.

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Features and Benefits

  • Manage all investor contacts in a single location that controls opt-outs and addresses common deliverability concerns.
  • Contacts within this system are exclusively the property of the client and are not crossed with other client contacts in any way.

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Social Media Presence

We create custom engaging profiles for your company on the major social networks and provide guidance and assistance on getting these platforms up and running. Once established, a social media presence can become an essential and effective method for broadening the reach of your IR materials and announcements as well as a method for quickly and easily communicating with stakeholders.

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Features and Benefits

  • Establish an engaging social media presence across multiple platforms, including Twitter, Facebook, LinkedIn and others.
  • Ensure SEC compliance by including relevant disclaimers and other materials alongside social media posts and outreach efforts.

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Reporting and Analytics

One of the most essential pieces of the subscription program is a built in avenue for measuring its effectiveness. Your dedicated TDM Financial project manager will monitor every aspect of your program and send you reports detailing distribution as well as ongoing comprehensive reports.  This process allows our team to make any necessary strategy adjustments to ensure maximum effectiveness and clients to clearly see the value of the program.

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Features and Benefits

  • Receive detailed reporting that outlines where content appeared, how many views it received, and how many visitors opted in to learn more.
  • Download a list of contacts at any time in XLS or CSV format to import into third party e-mail programs or other contact management systems.

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